Sqwhere — 2018

Branding and identity design for a smart city solution.

As our worlds grow larger and more digitized, it’s easy to feel lost. Sqwhere makes a big city feel like home, no matter where you are. Sqwhere is the town center, the buzzing hive of activity, the heartbeat of the city: uploaded to your fingertips.

The Sqwhere app brings together all of a city’s information on public transport, maps, noticeboards and local businesses into one useable interface, while the Sqwhere digital kiosks planted throughout the city offer tourist information, a live feed of community updates, free wifi and charging stations.

As part of this project I created a brand guidelines print publication, as well as an interface design and mockups of the brand application and marketing.

Student Project

Smart City Concept & Copywriting
Branding Identity
UX/UI
Publication Design